Pucci’s new campaign pays a tribute to the aristocratic heart of the house

luisaworld_emilio pucci ss1600001

With Massimo Giorgetti as Pucci’s new creative director, the Italian fashion house Spring/Summer advertising campaign is a reflection of his  “new rule-breaking dictate.”
Having replaced Peter Dundas who moved to Roberto Cavalli, Mr. Giorgetti saw the spring/summer 2016 campaign as an opportunity to share with brand enthusiasts the vision he has for the house and how he plans to interpret its codes.
read more

Riccardo Tischi is a fallen angel

bazaargivenchy

“Timing is everything in fashion, whether achieved by good luck or grand design” writes Justine Picardie. Her subject a man that changed an acclaimed fashion house with a bang. Riccardo Tischi, the man behind Givenchy’s creative mindfulness is the star who graces Harper’s Bazaar Limited Edition March Issue cover. read more

From fashion model to role model

cara_activism

Social media is the reign of today’s top models. Yet, the beauties of the fashion world don’t want you to know just their latest campaigns or magazine spreads. They want to share with you their voices, to let you know what they stand for, to become more than just a beauty standard. To come forward as an inspiring role model for a social media frenzied generation. read more