FENDI

From fur and ready-to-wear to shoes, fragrances, and everything in between, this is a multi faceted fashion house established in 1925, with strong family values (Silvia Venturini Fendi – creator of the iconic ‘Baguette’ bag is the granddaughter of founders and Karl Lagerfeld, appointed in 1965 is known as “the sixth Fendi child.”) Color, rich embellishments and a flair for drama are the key ingredients of the house and its multiple best-sellers. Playing with symbols and symbolism is the new game in which the historic fashion house has proved an excellent player.