Born in Los Angeles in 1972, James Perse was raised between surf culture, modern architecture, and high fashion. His father’s boutique, Maxfield, shaped his eye for design and minimalism. He launched his first line in 1994 with perfectly cut T-shirts, later expanding into full men’s and women’s collections, home, and lifestyle. Known for his “low-maintenance high-fashion” aesthetic, Perse defines quiet luxury through clean lines, natural fabrics, and a California-cool ease that blurs the line between comfort and sophistication.