Founded in New York in 1997, Theory redefined the modern uniform with its vision of sleek, versatile essentials designed for the pace of contemporary life. Built on the philosophy that clothing should be both intelligently designed and effortlessly wearable, the brand pioneered stretch fabric in tailored silhouettes—setting a new standard for comfort and sophistication. Today, Theory continues to lead with a commitment to innovation, craftsmanship, and sustainability. Each collection offers refined wardrobe foundations—precise tailoring, fluid dresses, and understated separates—that balance minimal design with everyday functionality. From office to evening, city streets to global destinations, Theory remains the go-to label for those who value style as much as substance.