Simon Porte Jacquemus founded his namesake label in 2009, infusing the world of fashion with a distinctly poetic and sun-kissed sensibility. Rooted in the effortless charm of the French Riviera and the designer’s Provençal upbringing, Jacquemus celebrates simplicity, sensuality, and spontaneity through sculptural tailoring, asymmetrical silhouettes, and playful proportions. From the iconic “Le Chiquito” bag to artful linen dresses and sharply cut blazers, every Jacquemus creation balances minimalism with emotion — where naïve elegance meets modern allure. With collections that feel as cinematic as they are wearable, the brand has become a symbol of joyful sophistication, redefining what it means to be both chic and free-spirited.