ILKYAZ OZEL is an Istanbul-based independent luxury house founded by İlkyaz Özel. Originally launched as The New Arrivals, the brand entered a new chapter under the founder’s own name in 2026. The House is shaped by the Turkish Mediterranean and the spirit of Istanbul, not as a landscape, but as a culture. It is a place where antiquity and modernity, Europe and Asia, instinct and precision exist in constant dialogue. Rather than following trends or preserving nostalgia, ILKYAZ OZEL offers a contemporary perspective rooted in one of the world’s oldest crossroads, rooted in Turkish culture and interpreted through a contemporary lens.