Alessandra Rich stands as a women’s fashion label that defies the confines of passing fashion trends. It embodies an unbounded notion of femininity, devoid of stereotypes, uniting a collective of women who delight in the playful exploration of fashion. Established in 2010, the brand has offices in London and Milan. Showcasing in Paris, the collections mix the effortless Parisian allure, the impeccable Italian craftsmanship and a dash of Brit rebelliousness, paying homage to the essence of women as they take centre stage, seamlessly blending elegance, irony, and self- confidence.