Founded by Gianni Versace in 1978, Versace is built on the principle of freedom — empowering fearless self-expression through every touchpoint, from fashion, interiors, fragrance, hospitality and more. Its fierce spirit of independence and progressivism fuels its relationships with the world’s most influential figures, positioning Versace at the heart of culture. To own and wear Versace is to embrace a life without inhibition, without prejudice, accepting of deeply human truths and contradictions: a desire for classicism and innovative Italian artisanship, strength and sensuality, quietude and the volume raised to max. It is a luxury Italian vision with deeply Mediterranean values, committed to uncompromising quality in its designs for a complete life. Throughout, the House wields the codes of luxury and classicism to ignite a daring new path, under the creative direction of Chief Creative Officer Dario Vitale.