From its inception in 1993 Miu Miu was a private territory of expression and a creative playground, fittingly christened with Miuccia Prada’s family nickname. Intentionally far from traditional aesthetic imagery, the brand conveys the essence of an emancipated and conscious woman. Miu Miu’s strength fluctuates between naïf spirit and iridescent subversion and it illustrates the most rebellious and seductive core of contemporary femininity.