Established in 2019 and designed in Paris by Creative Director Chloé Harrouche, Loulou De Saison offers a wardrobe of covetable essentials steeped in authentic French simplicity. With a classic take on modernity, the collection finds balance in contrast and precision: soft yet powerful, minimal but edgy, feminine with a masculine touch, Loulou De Saison’s wardrobe highlights the ease and strength of the woman wearing it. Made of natural fabrics carefully sourced in Europe or Mongolia, and crafted in a collaborative effort with longstanding supplying partners and artisans, Loulou De Saison’s clothing stands out for its organic feel and attention to detail, becoming a soft armour to take along in everyday life.