Alaïa is a Fashion Maison with a Couture soul. Since 1964, its namesake creator, Azzedine Alaïa, celebrated the power of femininity and the timelessness of beauty. Always standing beyond fashion. Always searching for perfection. A genius of the hand, and a master of cut, he changed the look of Fashion in the 80s, enhancing the female body through his sculptural silhouettes. Today, the Belgian Creative Director Pieter Mulier, perpetuates his quest for perfection and modernity, sharing the same passion for arts and uncompromising technique. Shape-driven creations and iconic knits are sculpted on the body, crafting and sublimating the free beauty of women.