2011 saw the launch of a fashion label unlike any other: Designer Saloni Lodha had managed to masterfully weave her traditional Rajasthani heritage into her textile studies in Mumbai and a high-profile fashion career in Hong Kong, creating an exotic, unique and vividly inspiring world. The now London-based designer collaborates with Indian artisans to create her contemporary take on vintage boho, making clothes for women who are in charge of their joy.