BALMAIN

Founder Pierre Balmain was born into fabric and fashion, with his father owning a drapery store and his mother and sister, a fashion boutique. A true maverick that knew the power of marketing, he launced his first collection in 1945. Chance is he would wholeheartedly approve the appointment of the then 25 year-old Olivier Rousteing as creative director of the fashion house, back in 2011. Fact is the fashion world is in love with Rousteing’s army of Glamazones that tap into the nineties for a future perfect feeling of fierce sexiness.

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