Let’s get lost

LET’S GET LOST

In a beautiful note accompanying the visuals of the latest Paula’s boutique collection by Loewe, creative director Jonathan Anderson focuses on our life within the pandemic. “I know this is not exactly the ideal time to launch products…” he says, but the lively and optimistic sense of crafted things that are brought to life by the people at Loewe may be exactly what we all need. Craft, after all, is indeed the essence of LOEWE.

Out of stock

LOEWE PAULA'S IBIZA

$612.00 SOLD OUT
Out of stock

LOEWE PAULA'S IBIZA

$275.00 SOLD OUT
Out of stock

LOEWE PAULA'S IBIZA

$475.00 SOLD OUT

LOEWE

$2,250.00

This is the time of year that the mega brand pays tribute to the fascinating story behind Paula’s, carrying some of its unique prints in a new, contemporary manner, envisioned by Jonathan Anderson in his quest to celebrate summer in all its glory: “Ibiza has always been very dear and very personal to me: it’s my deepest tie with Spain, harking back to childhood and adolescence memories”, he recollects.

“With this collection, which sees PAULA’S IBIZA flourish into a fully- edged offer for men and women complete with a vibrant fragrance and playful accessories, I wanted to capture the breezy spirit of the Balearics and celebrate a moment in time that saw the hedonism of these islands expand to influence subcultures across the world. There is an escapism in rave culture, which germinated here, that I found very timely and I wanted to explore. The collection is a visual feast”.

LOEWE PAULA'S IBIZA

$612.00

LOEWE PAULA'S IBIZA

$987.00

LOEWE PAULA'S IBIZA

$862.00

LOEWE PAULA'S IBIZA

$2,000.00

Paula’s, a boutique was launched in 1972 and all the way until 2000, the shop on Calle de la Virgen in Ibiza’s old town was the center of the social, cultural, and stylistic revolution of the place. More than a cult shop, Paula’s represented a way of life.

The two people behind this creative revolution were Armin Heinemann and Stuart Rudnick, an architect and designer respectively, who decided to leave their cozy lives behind and move to Ibiza where they started hand printing materials and creating clothes for friends. Their little shop, Paula’s, soon became the most influential corner of the island, trespassing borders and changing the way people saw fashion around the globe. “PAULA’S founders Armin Heinemann and Stuart Rudnick created iconic prints inspired by the natural world”, says Anderson. “I pillaged from this kaleidoscopic archive so that the collection features quite a few of these patterns. Shape and print enhance one the other: mermaids swim amongst red corals on maxi-dresses and long robes with ruffled sleeves; jikin goldfish wander amongst waterlilies on wide-hemmed capri pants, bolero skirts and swimwear. The swarming of prints carries on in the accessories: Puzzles, Totes, Cushions, Pouches and Bumbags, but also explorer hats, caps and visors, feature the same mermaid and waterlily motifs.”

Out of stock

LOEWE PAULA'S IBIZA

$437.00 SOLD OUT

When Luisa had the chance to interview Armin Heinemann, he had told us something that today is more relevant than ever: “The creativity of Paula’s as well as the free spirit of the Ibiza people in the 70’s was born out of suffering….hoping that your sufferings of today will enable you to accept your creativity of tomorrow.” What better way to charge into the future, after such turmoil our world has gone through these past few months?

*For the visual portfolio, Anderson worked again with Gray Sorrenti. They shot images in New Delhi, bringing the vibrancy of the clothing to a lively apex.

LET’S GET LOST

In a beautiful note accompanying the visuals of the latest Paula’s boutique collection by Loewe, creative director Jonathan Anderson focuses on our life within the pandemic. “I know this is not exactly the ideal time to launch products…” he says, but the lively and optimistic sense of crafted things that are brought to life by the people at Loewe may be exactly what we all need. Craft, after all, is indeed the essence of LOEWE.

Out of stock

LOEWE PAULA'S IBIZA

$612.00 SOLD OUT
Out of stock

LOEWE PAULA'S IBIZA

$275.00 SOLD OUT
Out of stock

LOEWE PAULA'S IBIZA

$475.00 SOLD OUT

LOEWE

$2,250.00

This is the time of year that the mega brand pays tribute to the fascinating story behind Paula’s, carrying some of its unique prints in a new, contemporary manner, envisioned by Jonathan Anderson in his quest to celebrate summer in all its glory: “Ibiza has always been very dear and very personal to me: it’s my deepest tie with Spain, harking back to childhood and adolescence memories”, he recollects.

“With this collection, which sees PAULA’S IBIZA flourish into a fully- edged offer for men and women complete with a vibrant fragrance and playful accessories, I wanted to capture the breezy spirit of the Balearics and celebrate a moment in time that saw the hedonism of these islands expand to influence subcultures across the world. There is an escapism in rave culture, which germinated here, that I found very timely and I wanted to explore. The collection is a visual feast”.

LOEWE PAULA'S IBIZA

$612.00

LOEWE PAULA'S IBIZA

$987.00

LOEWE PAULA'S IBIZA

$862.00

LOEWE PAULA'S IBIZA

$2,000.00

Paula’s, a boutique was launched in 1972 and all the way until 2000, the shop on Calle de la Virgen in Ibiza’s old town was the center of the social, cultural, and stylistic revolution of the place. More than a cult shop, Paula’s represented a way of life.

The two people behind this creative revolution were Armin Heinemann and Stuart Rudnick, an architect and designer respectively, who decided to leave their cozy lives behind and move to Ibiza where they started hand printing materials and creating clothes for friends. Their little shop, Paula’s, soon became the most influential corner of the island, trespassing borders and changing the way people saw fashion around the globe. “PAULA’S founders Armin Heinemann and Stuart Rudnick created iconic prints inspired by the natural world”, says Anderson. “I pillaged from this kaleidoscopic archive so that the collection features quite a few of these patterns. Shape and print enhance one the other: mermaids swim amongst red corals on maxi-dresses and long robes with ruffled sleeves; jikin goldfish wander amongst waterlilies on wide-hemmed capri pants, bolero skirts and swimwear. The swarming of prints carries on in the accessories: Puzzles, Totes, Cushions, Pouches and Bumbags, but also explorer hats, caps and visors, feature the same mermaid and waterlily motifs.”

Out of stock

LOEWE PAULA'S IBIZA

$437.00 SOLD OUT

When Luisa had the chance to interview Armin Heinemann, he had told us something that today is more relevant than ever: “The creativity of Paula’s as well as the free spirit of the Ibiza people in the 70’s was born out of suffering….hoping that your sufferings of today will enable you to accept your creativity of tomorrow.” What better way to charge into the future, after such turmoil our world has gone through these past few months?

*For the visual portfolio, Anderson worked again with Gray Sorrenti. They shot images in New Delhi, bringing the vibrancy of the clothing to a lively apex.

LET’S GET LOST

In a beautiful note accompanying the visuals of the latest Paula’s boutique collection by Loewe, creative director Jonathan Anderson focuses on our life within the pandemic. “I know this is not exactly the ideal time to launch products…” he says, but the lively and optimistic sense of crafted things that are brought to life by the people at Loewe may be exactly what we all need. Craft, after all, is indeed the essence of LOEWE.

Out of stock

LOEWE PAULA'S IBIZA

$612.00 SOLD OUT
Out of stock

LOEWE PAULA'S IBIZA

$275.00 SOLD OUT
Out of stock

LOEWE PAULA'S IBIZA

$475.00 SOLD OUT

LOEWE

$2,250.00

This is the time of year that the mega brand pays tribute to the fascinating story behind Paula’s, carrying some of its unique prints in a new, contemporary manner, envisioned by Jonathan Anderson in his quest to celebrate summer in all its glory: “Ibiza has always been very dear and very personal to me: it’s my deepest tie with Spain, harking back to childhood and adolescence memories”, he recollects.

“With this collection, which sees PAULA’S IBIZA flourish into a fully- edged offer for men and women complete with a vibrant fragrance and playful accessories, I wanted to capture the breezy spirit of the Balearics and celebrate a moment in time that saw the hedonism of these islands expand to influence subcultures across the world. There is an escapism in rave culture, which germinated here, that I found very timely and I wanted to explore. The collection is a visual feast”.

Paula’s, a boutique was launched in 1972 and all the way until 2000, the shop on Calle de la Virgen in Ibiza’s old town was the center of the social, cultural, and stylistic revolution of the place. More than a cult shop, Paula’s represented a way of life.

The two people behind this creative revolution were Armin Heinemann and Stuart Rudnick, an architect and designer respectively, who decided to leave their cozy lives behind and move to Ibiza where they started hand printing materials and creating clothes for friends. Their little shop, Paula’s, soon became the most influential corner of the island, trespassing borders and changing the way people saw fashion around the globe. “PAULA’S founders Armin Heinemann and Stuart Rudnick created iconic prints inspired by the natural world”, says Anderson. “I pillaged from this kaleidoscopic archive so that the collection features quite a few of these patterns. Shape and print enhance one the other: mermaids swim amongst red corals on maxi-dresses and long robes with ruffled sleeves; jikin goldfish wander amongst waterlilies on wide-hemmed capri pants, bolero skirts and swimwear. The swarming of prints carries on in the accessories: Puzzles, Totes, Cushions, Pouches and Bumbags, but also explorer hats, caps and visors, feature the same mermaid and waterlily motifs.”

LOEWE PAULA'S IBIZA

$612.00

LOEWE PAULA'S IBIZA

$987.00

LOEWE PAULA'S IBIZA

$862.00

LOEWE PAULA'S IBIZA

$2,000.00
Out of stock

LOEWE PAULA'S IBIZA

$437.00 SOLD OUT

When Luisa had the chance to interview Armin Heinemann, he had told us something that today is more relevant than ever: “The creativity of Paula’s as well as the free spirit of the Ibiza people in the 70’s was born out of suffering….hoping that your sufferings of today will enable you to accept your creativity of tomorrow.” What better way to charge into the future, after such turmoil our world has gone through these past few months?

*For the visual portfolio, Anderson worked again with Gray Sorrenti. They shot images in New Delhi, bringing the vibrancy of the clothing to a lively apex.