Fashion for humanity

FASHION FOR HUMANITY

These strange days of isolation we are all experiencing due to the pandemic have become a time to ponder and reflect on the amazing power us humans have when we use our privilege to the advantage of our community. This seems to be exactly the case with italian megahouse Gucci. They announced a €2 million dollar donation in support of two crowdfunding campaigns to fight COVID-19, (locally, in Italy where the company is based, for the Italian Civil Protection Department (Protezione Civile) in partnership with Intesa Sanpaolo; and globally, for the COVID-19 Solidarity Response Fundi in support of the World Health Organization, through a matching campaign with Facebook). The initiative follows donations from Kering, Gucci’s parent company, in China, Italy and France and the production of over 1 million masks and gowns for healthcare personnel. “This pandemic calls us to an unexpected task, but it is a call to which we respond decisively, advocating the selfless work carried out by health workers, doctors and nurses on the front lines every day in the fight against the COVID-19 pandemic, in Italy and in the rest of the world. Their generosity and courage light our way forward in these difficult days. By supporting each other and helping those who are most vulnerable among us, we will be able to overcome this crisis: united, even more than before,” wrote Alessandro Michele, Creative Director of Gucci, and Marco Bizzarri, President and CEO of Gucci in a letter announcing the initiative to the company’s employees around the world.

FASHION FOR HUMANITY

These strange days of isolation we are all experiencing due to the pandemic have become a time to ponder and reflect on the amazing power us humans have when we use our privilege to the advantage of our community. This seems to be exactly the case with italian megahouse Gucci. They announced a €2 million dollar donation in support of two crowdfunding campaigns to fight COVID-19, (locally, in Italy where the company is based, for the Italian Civil Protection Department (Protezione Civile) in partnership with Intesa Sanpaolo; and globally, for the COVID-19 Solidarity Response Fundi in support of the World Health Organization, through a matching campaign with Facebook). The initiative follows donations from Kering, Gucci’s parent company, in China, Italy and France and the production of over 1 million masks and gowns for healthcare personnel. “This pandemic calls us to an unexpected task, but it is a call to which we respond decisively, advocating the selfless work carried out by health workers, doctors and nurses on the front lines every day in the fight against the COVID-19 pandemic, in Italy and in the rest of the world. Their generosity and courage light our way forward in these difficult days. By supporting each other and helping those who are most vulnerable among us, we will be able to overcome this crisis: united, even more than before,” wrote Alessandro Michele, Creative Director of Gucci, and Marco Bizzarri, President and CEO of Gucci in a letter announcing the initiative to the company’s employees around the world.

FASHION FOR HUMANITY

These strange days of isolation we are all experiencing due to the pandemic have become a time to ponder and reflect on the amazing power us humans have when we use our privilege to the advantage of our community. This seems to be exactly the case with italian megahouse Gucci. They announced a €2 million dollar donation in support of two crowdfunding campaigns to fight COVID-19, (locally, in Italy where the company is based, for the Italian Civil Protection Department (Protezione Civile) in partnership with Intesa Sanpaolo; and globally, for the COVID-19 Solidarity Response Fundi in support of the World Health Organization, through a matching campaign with Facebook). The initiative follows donations from Kering, Gucci’s parent company, in China, Italy and France and the production of over 1 million masks and gowns for healthcare personnel. “This pandemic calls us to an unexpected task, but it is a call to which we respond decisively, advocating the selfless work carried out by health workers, doctors and nurses on the front lines every day in the fight against the COVID-19 pandemic, in Italy and in the rest of the world. Their generosity and courage light our way forward in these difficult days. By supporting each other and helping those who are most vulnerable among us, we will be able to overcome this crisis: united, even more than before,” wrote Alessandro Michele, Creative Director of Gucci, and Marco Bizzarri, President and CEO of Gucci in a letter announcing the initiative to the company’s employees around the world.

The #GucciCommunity around the world is invited to make a donation to the Solidarity Response Fund for WHO through the “donate” feature available in the IG stories on www.instagram.com/Gucci iv. The total amount will be matched by Facebook as part of its Matching initiative. The House’s other social media channels and Gucci.com also features links to donate to both crowdfunding initiatives. Gucci’s instagram feed has been flocked with beautiful art by supporting stars, artists and influencers. An image of a praying David Bowie by photographer Mick Rock is found close to actress Elle Fanning’s home photo sessions and the weird imagery of artist Martin Parr, in a delicious and intriguing, eye-catching campaign that uses the force of art to educate and stimulate support.

The #GucciCommunity around the world is invited to make a donation to the Solidarity Response Fund for WHO through the “donate” feature available in the IG stories on www.instagram.com/Gucci iv. The total amount will be matched by Facebook as part of its Matching initiative. The House’s other social media channels and Gucci.com also features links to donate to both crowdfunding initiatives. Gucci’s instagram feed has been flocked with beautiful art by supporting stars, artists and influencers. An image of a praying David Bowie by photographer Mick Rock is found close to actress Elle Fanning’s home photo sessions and the weird imagery of artist Martin Parr, in a delicious and intriguing, eye-catching campaign that uses the force of art to educate and stimulate support.

The #GucciCommunity around the world is invited to make a donation to the Solidarity Response Fund for WHO through the “donate” feature available in the IG stories on www.instagram.com/Gucci iv. The total amount will be matched by Facebook as part of its Matching initiative. The House’s other social media channels and Gucci.com also features links to donate to both crowdfunding initiatives. Gucci’s instagram feed has been flocked with beautiful art by supporting stars, artists and influencers. An image of a praying David Bowie by photographer Mick Rock is found close to actress Elle Fanning’s home photo sessions and the weird imagery of artist Martin Parr, in a delicious and intriguing, eye-catching campaign that uses the force of art to educate and stimulate support.

“We Are All In This Together” is the call to action that accompanies Gucci’s crowdfunding campaign along with an illustration gifted by Rome-based artist MP5, depicting a person holding their hand to their heart in a symbol of solidarity. Gucci also put its social media accounts, with over 70 million followers, at the disposal of the World Health Organization, to help in amplifying official public service information to protect the health, safety and well-being of the community. Concluding their letter Alessandro Michele and Marco Bizzarri wrote, “Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the Changemakers in this crisis, to stand together with us in the fight against the Coronavirus. We are all in this together.” 

#GucciCommunity @gucci

“We Are All In This Together” is the call to action that accompanies Gucci’s crowdfunding campaign along with an illustration gifted by Rome-based artist MP5, depicting a person holding their hand to their heart in a symbol of solidarity. Gucci also put its social media accounts, with over 70 million followers, at the disposal of the World Health Organization, to help in amplifying official public service information to protect the health, safety and well-being of the community. Concluding their letter Alessandro Michele and Marco Bizzarri wrote, “Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the Changemakers in this crisis, to stand together with us in the fight against the Coronavirus. We are all in this together.” 

#GucciCommunity @gucci

“We Are All In This Together” is the call to action that accompanies Gucci’s crowdfunding campaign along with an illustration gifted by Rome-based artist MP5, depicting a person holding their hand to their heart in a symbol of solidarity. Gucci also put its social media accounts, with over 70 million followers, at the disposal of the World Health Organization, to help in amplifying official public service information to protect the health, safety and well-being of the community. Concluding their letter Alessandro Michele and Marco Bizzarri wrote, “Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the Changemakers in this crisis, to stand together with us in the fight against the Coronavirus. We are all in this together.” 

#GucciCommunity @gucci