Bottega Goes Slow

The Feed.

Bottega Goes Slow

ISSUE 01: Bottega Veneta’s online magazine

Text: HELEN PAPAIOANNOU

Something is shifting in the fashion world. It could be the pandemic and the realization that we were moving too fast, it could be the expression of a need for a simpler, more substantial life. Bottega Veneta appears to have grasped the pulse of this change in the most interesting manner. Earlier this year, the mega brand abruptly deleted its Instagram account of 2.5 million followers. A very sudden but, as it appears, thoughtful move. Exploring alternative ways to engage with its collaborators and worldwide audience, the brand has just launched a new, visually focused digital journal called “Issue”. Issue 01 launched online on the 31th of March with a variety of fascinating collaborators including Biba’s Barbara Hulanicki, Missy Elliott and Tyrone Lebon.

Bottega Veneta will publish the magazine online four times a year, coinciding with the launch of the Bottega collections in store, in order to reflect the mood of each collection (this first issue looks at the idea of domesticity). Original photography, film, images of the collection and vintage advertising is juxtaposed with short CGI videos. Choosing this platform over Social Media is a statement by Bottega, the brand’s need for artists’ and photographers’ work — and the imagery from the Bottega collections — to be seen in a larger and more flattering format, rather than shrunken to fit a mobile phone screen. Images, videos and stories stay there forever, instead of disappearing after a few hours or days, as they do on our feed, every day. Daniel Lee, Bottega Veneta’s creative director expressed a need to explore a slower pace in consuming culture: “It’s about allowing people to immerse themselves into our world — by taking their time rather than scrolling past on a feed,” he said. It’s about time we focused on the luxury of the simple things we took for granted. And Bottega is leading the trend, once again.

“It’s about allowing people to immerse themselves into our world — by taking their time rather than scrolling past on a feed,”

DANIEL LEE

$1,237.00
NEW SEASON

BOTTEGA VENETA

Mesh knit jacket

$2,437.00
NEW SEASON
$1,225.00
NEW SEASON

The Feed.

Bottega Goes Slow

ISSUE 01: Bottega Veneta’s online magazine

Text: HELEN PAPAIOANNOU

Something is shifting in the fashion world. It could be the pandemic and the realization that we were moving too fast, it could be the expression of a need for a simpler, more substantial life. Bottega Veneta appears to have grasped the pulse of this change in the most interesting manner. Earlier this year, the mega brand abruptly deleted its Instagram account of 2.5 million followers. A very sudden but, as it appears, thoughtful move. Exploring alternative ways to engage with its collaborators and worldwide audience, the brand has just launched a new, visually focused digital journal called “Issue”. Issue 01 launched online on the 31th of March with a variety of fascinating collaborators including Biba’s Barbara Hulanicki, Missy Elliott and Tyrone Lebon.

Bottega Veneta will publish the magazine online four times a year, coinciding with the launch of the Bottega collections in store, in order to reflect the mood of each collection (this first issue looks at the idea of domesticity). Original photography, film, images of the collection and vintage advertising is juxtaposed with short CGI videos. Choosing this platform over Social Media is a statement by Bottega, the brand’s need for artists’ and photographers’ work — and the imagery from the Bottega collections — to be seen in a larger and more flattering format, rather than shrunken to fit a mobile phone screen. Images, videos and stories stay there forever, instead of disappearing after a few hours or days, as they do on our feed, every day. Daniel Lee, Bottega Veneta’s creative director expressed a need to explore a slower pace in consuming culture: “It’s about allowing people to immerse themselves into our world — by taking their time rather than scrolling past on a feed,” he said. It’s about time we focused on the luxury of the simple things we took for granted. And Bottega is leading the trend, once again.

“It’s about allowing people to immerse themselves into our world — by taking their time rather than scrolling past on a feed,”

DANIEL LEE

$1,237.00
NEW SEASON

BOTTEGA VENETA

Mesh knit jacket

$2,437.00
NEW SEASON
$1,225.00
NEW SEASON

M O R E  F R O M  T H E  F E E D 

The Feed.

Bottega Goes Slow

ISSUE 01: Bottega Veneta’s online magazine

Text: HELEN PAPAIOANNOU

Something is shifting in the fashion world. It could be the pandemic and the realization that we were moving too fast, it could be the expression of a need for a simpler, more substantial life. Bottega Veneta appears to have grasped the pulse of this change in the most interesting manner. Earlier this year, the mega brand abruptly deleted its Instagram account of 2.5 million followers. A very sudden but, as it appears, thoughtful move. Exploring alternative ways to engage with its collaborators and worldwide audience, the brand has just launched a new, visually focused digital journal called “Issue”. Issue 01 launched online on the 31th of March with a variety of fascinating collaborators including Biba’s Barbara Hulanicki, Missy Elliott and Tyrone Lebon.

Missy Elliott by Tyrone Lebon

Bottega Veneta will publish the magazine online four times a year, coinciding with the launch of the Bottega collections in store, in order to reflect the mood of each collection (this first issue looks at the idea of domesticity). Original photography, film, images of the collection and vintage advertising is juxtaposed with short CGI videos. Choosing this platform over Social Media is a statement by Bottega, the brand’s need for artists’ and photographers’ work — and the imagery from the Bottega collections — to be seen in a larger and more flattering format, rather than shrunken to fit a mobile phone screen. Images, videos and stories stay there forever, instead of disappearing after a few hours or days, as they do on our feed, every day. Daniel Lee, Bottega Veneta’s creative director expressed a need to explore a slower pace in consuming culture: “It’s about allowing people to immerse themselves into our world — by taking their time rather than scrolling past on a feed,” he said. It’s about time we focused on the luxury of the simple things we took for granted. And Bottega is leading the trend, once again.

“It’s about allowing people to immerse themselves into our world — by taking their time rather than scrolling past on a feed,”

DANIEL LEE

$1,237.00
NEW SEASON

BOTTEGA VENETA

Mesh knit jacket

$2,437.00
NEW SEASON
$1,225.00
NEW SEASON