He has been dubbed ‘pioneering’, a ‘living landmark in fashion’ and maybe this is an understatement. Fabien Baron, aged 55, is one of the few who live up to the moniker as he is a massive creative director, in the most absolute truest sense of the word. His eye has partitioned numerous magazines and his iconic work on American Harper’s Bazaar defined an era. The Nineties had a beauty through his vision where the graphic and architecture and visuals and style where powerful and sexy yet classy like a stark costume design. Baron is a true artist. A sculptor of ideas and for his latest photographic project the earth is his terrain. Collaborating with Leica and Moncler, he traveled to Greenland to photograph a clutch of monumental ice floes, creating striking black-and-white images as graphic and stylized as a page from Interview Magazine which is his current project. “I wanted to convey an idea that this was not real, even though it was real, a little bit of metamorphosis of the place,” said Baron to WWD. “I felt like the place was so monumental, I wanted to light it like a monument, to show it in a different light.” Remo Ruffini, the Italian CEO who since his taking over of Moncler in 2003 has made mountain-top wear a true fashion fashion statement added: “The challenge between man and nature, which drives us to seek new creative solutions for taking on the harshest climes and the coldest temperatures, is part of the DNA of Moncler.”
Monuments marks the interplay between the company that was founded in Grenoble, France, over 60 years ago and the photographic brand Leica, which has yielded a “Moncler Edition” of the new fast-lensed Leica X camera. “I am so proud of this collaboration, a 360 degree project starting from Leica high-end technology, through to the art photography and the creativity of a visionary artist as Fabien Baron, landing to Greenland to catch the spirit of Moncler, the magnificence of the ice. I thank Fabien for the solemnity of his pictures” Ruffini commented on the result.
The monolithic images is an experimental interlude. Showcasing in the most silent way the potential problems to our planet caused by global warming or melting ice caps, Baron’s noble images of a nature that we have to love dear are an art form that will frieze your senses.
Fabien Baron with Cheyenne Westphal and Remo Ruffini
Fabien Baron’s stunning frozen portfolio has opened at Sotheby’s London as part of the art-packed Frieze Week with plans to drift to New York shortly. The tricolored Leica “Moncler Edition” will go on sale at Leica and Moncler boutiques later this month, as well as at moncler.com.