The street geopolitics of Maison Valentino 

The street geopolitics of Maison Valentino 
Valentino opened his fashion house in 1957, giving birth to a new era: the reign “of the last emperor”. Ever since the Italian house is reinventing itself with the latest Always Anywhen men’s capsule collection bringing a sense of geopolitics to fashion for Spring/Summer 2018.

Always / Anywhen capsule collection is inspired by the geographical coordinates of the two iconic locations of the Maison: Paris and Rome. Part of the Men Spring 2018 pre-collection, Always / Anywhen celebrates the timeless heritage of Valentino and its cities of choice in a casual street key, thanks to the use of printed lettering, seasonal trends.

The letters in block letters appear in white, often inside a contrast coloured box, on the front or on the back of t-shirts, camo jackets, bomber jackets, parkas, sweatshirts and accessories.

The collection was unveiled in Beijing on November 29th with a dedicated pop-up store and now is spreading all across the globe with street attitude amplified.

Cover photo via Instagram @maisonvalentino