Gisele, Gucci & more eco warriors at Milan’s Green Carpet Fashion Awards

The world of fashion came together at Teatro alla Scala to celebrate Italian producers that champion community and social justice, traditional craftsmanship and innovation and technological transformation. For the very first time, the unique awards put sustainability – arguably the most important movement for humankind – at the heart of fashion in a ceremony fit for the Oscars, including a show stopping award produced by Chopard in certified Fairmined* gold.

In an emotionally engaging evening that brought together all elements of the Made In Italy supply chain, the seamstresses of Valentino were honoured alongside Tiziano Guardini, an emerging designer whose ultra-chic use on ecological materials had impressed a judging panel of fashion industry grandees.

The awards night represented the culmination of The Green Carpet Fashion Awards programme designed to celebrate the values and commitment of a network of designers, producers and manufacturers that make up the very best of brand Made in Italy.

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The Green Carpet Fashion Awards, Italia highlights that fashion is an intensely human industry. Telling people’s stories – from the seamstresses who have dedicated their entire professional lives to their craft, through to the visionaries who have protected natural landscapes in order that they can sustain precious natural resources.

Exceptional artisans, mills, producers, emerging designers and brands were honoured at the awards, in recognition of their achievements in areas from environmental and social stewardship, to the preservation of Italian heritage and crafts, and celebration of “Made in Italy”.

The star-studded event drew A-listers and star power to fashion’s drive to sustainability as they joined Carlo Capasa, Chairman Camera Nazionale della Moda Italiana (CNMI) and Livia Firth, Founder and Creative Director, Eco-Age for the inaugural Green Carpet Fashion Awards, Italia.

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Top models like Naomi Campbell and Gisele Bündchen, designers like Alessandro Michele and Giorgio Armani, actors like Dakota Johnson and Zoe Saldana and editors like Suzy Menkes and Anna Wintour celebrated sustainable fashion.

The Brazilian model and activist Gisele Bündchen is  the winner of the first ever Eco Laureate award in partnership with Vogue Italia in recognition of how she has always used her platform to promote not just environmental causes, but also solutions. Her work, especially on the preservation of the Amazon biome in her native Brazil, has helped to change the cultural conversation across the globe.

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Announced at Teatro alla Scala, the winners are:

Brunello Cucinelli awarded Community & Social Justice

The seamstresses of Maison Valentino awarded The Art of Craftsmanship

Tom Ford awarded Best International Designer supporting Made In Italy

Orange Fiber and Newlife awarded Technology and Innovation

Gucci awarded Supply Chain Innovation

Zegna awarded Eco Stewardship

Tiziano Guardini awarded The Franca Sozzani GCC Award for Best Emerging Designer**

Taroni awarded Sustainable Producer

Chiara Vigo received The Artisanal Laureate Award

Illaria Venturini Fendi received The Social Laureate Award

Gisele Bundchen received The Vogue Eco Laureate Award

The CNMI Recognition of Sustainability awarded to Giorgio Armani, Miuccia Prada, Pierpaolo Piccioli, Alessandro Michele

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