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Why Cameron Russell’s sustainable beauty matters

A model turned activist is not something new. After all, being the voice of something makes you differ. Cameron Russell though is a model turn activist by default. Already a veteran of the fashion industry (13 years and counting), with numerous magazine covers promoting her beauty genetics, Russell is on a mission. To make this world a better, sustainable, place. Literally.
A Glamazon of a kind, Russell will promote causes through her catwalk. “I am on this stage because I am a pretty, white woman, and in my industry we call that a sexy girl,” she said at a TED conference. “For the past few centuries we have defined beauty not just as health and youth and symmetry that we’re biologically programmed to admire, but also as tall, slender figures, and femininity and white skin. And this is a legacy that was built for me, and it’s a legacy that I’ve been cashing out on” she added. Read more