Pucci’s new campaign pays a tribute to the aristocratic heart of the house

With Massimo Giorgetti as Pucci’s new creative director, the Italian fashion house Spring/Summer advertising campaign is a reflection of his  “new rule-breaking dictate.”
Having replaced Peter Dundas who moved to Roberto Cavalli, Mr. Giorgetti saw the spring/summer 2016 campaign as an opportunity to share with brand enthusiasts the vision he has for the house and how he plans to interpret its codes. Read more