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Stella McCartney’s latest campaign breaks new ground

Stella McCartney’s latest campaign breaks new ground

The issues of waste and overconsumption are prominent in Stella McCartney’s latest and literally groundbreaking 2017 campaign.

“In collaboration with artist Urs Fischer and photographer Harley Weir, set to the backdrop of the Eastern Coast of Scotland, the man-made landscapes formed from discarded items question what we are leaving for future generations. In one image we see ‘clean waste’ on its way to a recycling centre, contrasted with the harsh reality of landfill in another. Models Brigit Kos, Iana Godnia and Huan Zhou provide striking contrast to the bleak environment, bringing a youthful positivity and hope to the message” comments the British fashion house.

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