Stella McCartney takes control of brand from Kering

Stella McCartney buys the the 50 percent owned by Kering ending her 17 year partnership with the French luxury goods group.

“It is the right moment to acquire the full control of the company bearing my name” McCartney said in a statement.

The split will be final by the end of the first quarter of 2019, according to a spokeswoman for the French group.

McCartney will stay on as a board member of the Kering Foundation, which works to stop violence against women, and the companies said she would collaborate with Kering “in the field of sustainable fashion” reports Reuters.

An avid environmentalist and activist Stella McCartney graduated from Central St Martins in 1995.

A signature style of sharp tailoring, natural confidence and sexy femininity was immediately apparent in her first collection and after only two collections, in 1997, she was appointed the Creative Director of Chloe in Paris and enjoyed great success during her tenure.

Stella McCartney launched her own fashion house under her name in a partnership with Kering as a 50/50 joint venture and showed her first collection in Paris in October 2001.

A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. Her collections include women’s and men’s ready-to-wear, accessories, lingerie, eyewear, fragrance and kids.

Stella McCartney’s commitment to sustainability is evident throughout all her collections and is part of the brand’s ethos to being a responsible, honest, and modern company.

Stella McCartney’s latest collection in early March featured designs made from materials like alter nappa, an alternative to leather.