Prada’s brand new Perspectives campaign

“The tension between the season’s inspirations of sport and the elegance of the Belle Époque era are played out here in the constant contrasts between the collection’s key looks and the unique architecture of the Galleria” reads Prada’s official press release of the the house’s latest campaign.

Russian model Kris Grikaite lands another Prada campaign for the brand’s resort 2018 season. Photographed by Willy Vanderperre at the Milan Osservatorio, the model wears Prada’s signature styles in the “Perspectives” campaign. “The strict, artificial geometry of the iron and glass panorama is a potent contradiction to Grikaite’s natural, spontaneous demeanor” adds the house which continues it’s tradition of artful imagery for the brand.

Prada's brand new Perspectives campaign

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