Oh Lanvin! How much I love thee

Famously known for it’s heavenly outlandish window displays, Parisian power fashion house Lanvin Has been seducing passers-by for a decade now. Thanks to the imaginative mind of creative director Alber Elbaz whose overall visual aesthetic fuses the theatrical with fancy high fashion goods each month, these bona fide masterpieces are compiled in a 260-page anthology for future generations of enthusiasts and fashion lovers to enjoy.


Rizzoli‘s to me Lanvin: I Love You features 200 bold photographs and unpublished sketches, but mostly highlights installations from the Lanvin flagship boutique on Rue du Faubourg Saint-Honoré in Paris. Lanvin’s “elaborate spectacles” are dedicated to the whimsical woman of Lanvin and this coffee table book that commemorates 125 years of the Parisian fashion house acts as a type of visual tour with hand-written notes from Mr. Elbaz, who has been with the brand since 2001, and exclusives such as the set up for Lanvin’s pre-fall 2014 presentation in New York, photographed by Mark Leibowitz.


“If I was a writer I would start with the name of the book, and then write the story. When I do windows, I don’t start with a red dress or a white coat, I begin with a dream, with a story and a sketch… The shop windows are a portrait of a collection… zooming into the Lanvin world, into our world. Windows are the most direct way to communicate with people,” explains the designer who has been at the helm of Lanvin since 2001.


“We have been through hundreds of images and stills taken by professionals with their industrial cameras, friends and their iPads, and co-workers with their mobiles and polaroids. We didn’t arrange the images chronologically by season or subject, but just with instinct and emotion. It was only when we spread out all our favourite photos, that I didn’t see windows anymore, I only saw women, individuals.


People that I love, people that I know and people that I want to know. Each had a story, a secret. We gave them names, personalities. They began to talk back to us… This book is the tale of those women. A collection of stories. A collection of people I love.” This important monograph on the complete work thus far of Alber Elbaz for Lanvin—one of fashion’s most transformative designers working today, who employs mise-en-scènes as a principal way of staging his work is available in all Lanvin boutiques around the globe.lanvin_12lanvin_detail