For the next installment of the label’s “The Art of the Collaboration” series, Bottega Veneta tapped venerable Japanese photographer Nobuyoshi Araki to capture its Spring ’15 ad campaign. Considered a national treasure in Japan, the photographer set aside his provocative and sometimes perversion, aiming instead for a campaign delicate and strong.
“Araki’s images have a powerful honesty and human poignancy that make them unforgettable,” said the brand’s creative director, Tomas Maier. “He has his own visual language.” Photographed in Tokyo (a city Maier knows too well), the campaign is modeled by Saskia de Brauw and Sung Jin Park.
Araki is the latest artist to collaborate with Bottega Veneta for its ad campaign. The label has previously worked with photographers including Ryan McGinley, Pieter Hugo, Nan Goldin, Stephen Shore and David Sims. So, do yourself a favor and press play for your daily dose of high culture in less that a very fashionable minute.