Michele’s Gucci reign in full bloom

Michele’s Gucci reign in full bloom

“After two years I was able to give Gucci a smell” says Alessandro Michele as he is welcoming anyone in Gucci’s urban garden delights in this month’s Harper’s Bazaar. Lensed by Alexi Lubomirski the feature sees Alessandro Michele, “a fashion alchemist” and Johnson, Hari Nef, and Petra Collins bringing Gucci’s new fragrance in full bloom.

“Michele is a magpie. Witness his Instagram feed, which regularly features object tableaux from his home in Rome; he voraciously gathers the artifacts of other centuries, be they Renaissance altar frontals, 1960s Adidas kicks, or Belle Epoque porcelain cockatoos. He paints a picture of himself that any collector will recognize: sitting in bed late at night, buying piece after piece, click after click, unable to stop (“it’s dangerous”), but seeing his finds as rescues. “Because otherwise they’re thrown away or forgotten; they don’t know how they are precious. And I really hear the voice of them. And when they come home, it’s like they have arrived in a hospital, where I can take care” writes Belina McKeon of the man who “can really smell the dead and the things that have happened, and now what is happening.’”

 

Michele’s Gucci reign in full bloom

Michele’s new fragrance, Gucci Bloom, his first for the brand since being named creative director in 2015 is “feminine and happy”, just like he requested from perfumer Alberto Morillas. “You recognize the flowers,” says Morillas, “but because of how they were extracted, what could have seemed old-fashioned is totally different.”

 

Michele’s Gucci reign in full bloom

“I feel like a happy person. I don’t feel myself on another level. I feel lucky that I can express myself” he says on his revolutionary reign at Gucci Michele’s reign at Gucci has been revolutionary -a tale million years away from Tom Ford’s sleek soft porn and Frida Giannini’s clean shaped vision.

“Michele has unleashed a flea market of the imagination onto the brand’s identity, burying the sharp suits and leather miniskirts beneath a cascade of pieces hectic with vintage, antique, and art-historical references and embellishments. His looks are frequently androgynous, even more frequently downright odd, and very clearly in love with the sheer fun of marrying disparate references, textures, and materials. A typical outfit in this year’s prefall collection look book—photographed in Rome between a heraldic bookstore and a 17th-century apothecary—threw together ’80s purple stirrup pants, a striped sweater with cuffs and a turtleneck in cummerbund frills, a pair of rhinestone-plastered sunglasses, and black sandals with a three-dimensional snake coiling up the heel. A full cape, printed with the roaring of leopard and tiger heads, and patched with mammoth sequined pockets, went on top, in case things seemed a little too chill” writes McKeon as she enters Michele’s whimsical garden of heavenly delights.

Michele’s Gucci reign in full bloom

Photos via Harper’s Bazaar