Jimmy Choo’s latest cruise collection is a gift to treasure

A holiday gift to treasure, Jimmy Choo is officially entering Luisa’s line of labels. With rich layers of colour, embellishment and decoration combined to create the Jimmy Choo’s PICK & CHOOs capsule collection to provokes and enchants this is headline news for the accessory frenzied fashionista.

Unveiled for Cruise 2017, the PICK & CHOOs collection is a powerfully potent feast of accessories that invites you to choose not just the shoes but the decoration too. An irresistible suite of jewelled decorations crafted with Swarovski crystals help immediately transform accessories. Floral and vintage star inspired button charms; pearl, diamanté and fur pompom brooches or a statement crystal necklace as an attention grabbing bijoux strap instantly adds an extra dusting of visceral visual va-va-voom.

“I was thinking about that giddy delight you see in children when they choose from a tray of sweets I wanted there to be sense a showmanship and an irresistible boldness throughout the Cruise season” says JC’s Creative Director Sandra Choi. 

“Our Capsule Collection allows you to express a new level of individuality through your shoes. Choose the shoe or bag that fits your mood and pick from a tempting menu of jewelled and fur pompom treats to play with. Designing and creativity are my passions and I wanted to give our clients the chance to share this wonderful experience.” She is the master behind the magic to which Jimmy Choo accessories evolved. Enchanting, speaking volumes, a spell under your toes. 

Jimmy Choo’s latest cruise collection is a gift to treasure

Born in the UK on the Isle of Wight, and educated in Hong Kong, Choi relocated to London as a teenager to finish her secondary school education. During this time, Choi went to work with her uncle, Jimmy Choo, who was then a couture shoemaker based in the East End of London catering to the global jet set, including Princess Diana.

Jimmy Choo’s latest cruise collection is a gift to treasure

Passionate about turning her apprenticeship into a career as a designer, Choi attended the prestigious Central St Martins School where she studied for a degree in Fashion Design whilst continuing work as Choo’s protégé. At his side, Choi perfecting the art of creating couture shoes: designing, cutting patterns, stitching, fitting and constructing lasts. Enchanted by the business, Choi eventually abandoned her studies so that she could devote herself full-time to design and the management of the atelier.

Jimmy Choo’s latest cruise collection is a gift to treasure

The company’s first Jimmy Choo store was opened in 1996 on Motcomb Street in London complementing a distribution in some of the most prestigious and selective department stores. The sexy cut and fashionable design of the shoes combined with exceptional Italian craftsmanship struck a chord with clientele, and the first collection enjoyed immediate success. A pioneer in the art of celebrity dressing, Jimmy Choo was among the first to bring shoes and handbags to Hollywood where the red carpet proved to be the ideal runway for the brand. Today, Jimmy Choo can be seen on style icons from celebrities to royalty, musicians to heads of state.

Jimmy Choo’s latest cruise collection is a gift to treasure

The brand’s reputation as a celebrity favourite helped to fuel its rapid expansion. Its iconography was further defined by the bold and dramatic advertising portraying glamorous but strong women in towering heels and luxurious handbags, captured by photographers such as Mario Testino, Inez and Vinoodh, Peter Lindbergh, Steven Meisel and Terry Richardson. With a strategy to expanding internationally, the company established a retail presence in the United States with its first store in New York City in 1998, followed by Los Angeles in 1999. The red carpet proved to be the ideal runway for shoes and then handbags, as actresses such as Halle Berry, Sandra Bullock, Cate Blanchett and Natalie Portman all took their paces wearing Jimmy Choo.

Accolades followed with Jimmy Choo awarded 2008 ‘Designer Brand of the Year’ from the British Fashion Council, the 2008 ‘ACE Brand of the Year’ from the Accessory Council and the 2008 ‘Brand of the Year’ from Footwear News in New York.

For the latest cruise 2017 Jimmy Choo campaign, Amanda Murphy is lensed by Angelo Pennetta at a glamorous party scene wearing Sandra Choi’s collection of glittering pumps, strappy sandals and bejeweled bags for the cruise season. From the retro platform style of the ‘Macy’ to the crystal-adorned ‘Reign’ sandals, these shoes will be yours. May we wish you Happy New Year in these new you shoes?

Photos via Fashion gone rogue