Introducing the brand. Marianna Rosati on why DROMe is here to stay

“Leather is my life”. With these simple, straight statement Ferrero Rosati explained the core idea behind an an entirely leather-based. He owns and operates DROMe, his daughter, Marianna Rosati, envisions the shape of it. Launched in 2008, DROMe has grown to 300 doors globally. This leather obsessed label is considered one of the most promising brands in fashion right here, right now. At the heart of the plan breathes a living, natural material that DROMe work with in a totally original way. Rosati’s designs are a long way from the traditional classic leather jacket, and embrace the style of modern sports bike riders, combining a biker-rock style with exciting new ways of treating and finishing the material. The designs are full of soft, natural colours. Shades and tones melt into subtle hazes mimicking the delicate light of dusks, dawns and twilights. The end result is a look that, for all the attention to detail and high quality, clings to simplicity. Harper’s Bazaar decided to profile this upcoming force in fashion so here is everything you need to know about DROMe and the woman with the tremendous passion for this all time classic material.

How would you describe the DROMe aesthetic? The DROMe aesthetic is quite minimal and sophisticated. I like to play with surfaces and texture to enrich linear shapes. DROMe has a very delicate femininity that is never too obvious but that reveals itself in the way every garment is perfect on the body. I like using colors and details to add the right touch of glam to even the more simple pieces of the collection.

Why is leather such a perfect material to work with? I like working with leather because with just one material I can explore an enormous amount of textures, images and weight. It is a challenge, of course, and it is important to have a deep knowledge of the material itself in order to deconstruct it and transform it into something new. DROMe is often just made of one simple material that I transform continuously as if they were all different types of fabric and this is something I really like doing.

What was your vision for DROMe? I ‘ve always imagined DROMe as a playground to experiment with leather. I was and I am determined to work this material as if it is a normal fabric and to make it look like a very particular and distinctive fabric. This is why if someone looks at DROMe they sometimes are not able to identify straight away what the clothes are made of. I’m willing to change the way people see leather because leather is not only a material good for biker jackets or classic items, but it is a precious material that can become anything you like and that you can wear every day.

How do you make it spring appropriate? Spring is always a big challenge but nonetheless the most interesting. My primary necessity is to make leather that feels light and looks light as well. I work a lot on colors, choosing delicate shades that give to leather a lighter image and that can renew season by season its look. I often work with perforations and texture that can make the material lighter and see through.

What was your inspiration for Spring 2015? I was looking for an architectural approach to the project, to create industrial texture, to elaborate on textures and to work with layers, so I thought about the king of this concept: Frank Ghery. He is my favorite architect! The entire color palette in inspired by the reflection that most of Ghery’s buildings generate when kissed by the sun. I reproduced that idea in leather mirror-like surfaces and I used the reflections to create the very clean and fresh color palette: light greens, pink, lemongrass yellow and pure white.

Who are the girls you would love to see wear DROMe? Every DROMe collection is very transversal and can attract people of different age and taste. I like to think DROMe is for a woman that loves a glam but comfortable type of fashion, a woman that probably has a quite busy life and so she needs to have in her wardrobe useful pieces that can make her feel beautiful in the daytime or evening.

The company has been making leather pieces in Italy for decades, how is it helpful to have that history behind you? It is very helpful. It is where I was born and where I’ve learned all about leather. Without this big experience and working with my father Ferrero Rosati, I would never be able to transform leather the way I like. There is still a lot to learn and to be explored and this is why I intend to push the DROMe project forward to different limits.