Instagram Fashion Stories: Ratajkowski, Ferragni on top of their game

It’s been almost a year since Instagram Stories was launched into the digital realm. Since its launch  Instagram’s answer to Snapchat, Stories’ global audience has reached 700 million, 250 million of which use it daily.

“It has now surpassed its rival, which has suffered an 82 percent slowing of growth over the past year and 161 million daily users” reports BoF.

To mark it’s first Stories anniversary Facebook-owned Instagram released on Wednesday the accounts with the highest engagement rate. The ranking was based on the cumulative number of story views over the past year amongst top accounts with 10 million or more followers.

“The industry wants everything to be picture perfect at all times. If it doesn’t look like a Mario [Testino] or a Patrick [Demarchelier] shoot, oftentimes they don’t want to post it” says Eva Chen, Instagram’s head of fashion partnerships. “What Stories has really meant is that fashion is now able to be a little bit more authentic, a little bit more down to earth, funnier, scrappier.”

“What everyone [in the list] has in common is that you have this sense of being there with someone, and feeling like the walls have come down” she added of the top-ranked accounts.

And the Instagram fashion accounts with the highest engagement are:

1. Emily Ratajkowski
2. Chiara Ferragni
3. Candice Swanepoel
4. Hailey Baldwin
5. Cara Delevingne
6. Adriana Lima
7. Victoria Beckham
8. Miranda Kerr
9. Gigi Hadid
10. Dior
11. Dolce & Gabbana
12. Kendall Jenner
13. Gisele Bundchen
14. Louis Vuitton
15. Christian Louboutin

Its no wonder that Emily Ratajkowski is on top of her game as the model continues to push the limits on Instagram.

“Earlier this week, she stripped down to just a black thong for her morning coffee, and, the next day, she upped the ante with a mirror selfie that displayed nearly everything, courtesy of considerable underboob. Now, the model took to her Instagram Stories once again to adjust her cleavage in a red blouse, which tied at the waist and showcased her taut tummy. While the shirt had buttons, Ratajkowski left them undone to show off her ample assets. Without a bra, the 26-year-old checks herself out in the mirror and performs a quick ‘lift'” reports InStyle in the post aptly named “Emily Ratajkowski Adjusts Her Cleavage in Front of 14.3 Million Instagram Followers”.

Justin like Ferragni once quoted: Sharing is Caring.