Icarus is Ignasi Monreal’s cover star for Gucci

Two years ago Ignasi Montreal began his creative collaboration for Gucci with a quirky fortune teller and weather forecaster that appeared in the first #GucciGram digital art project.

Now the young Spanish artist pens 80 illustrations for Gucci’s Gift catalogue 2017. Ignasi weaves Gucci accessories and ready-to-wear into artworks that tell spellbinding stories, layered with diverse influences, mixing classical mythology of Greece and Rome, Medieval alchemy, Renaissance paintings, with a dash of Spanish passion and abundance. The artist offers a glimpse into his creative process for Gucci and explains why it is all about Icarus.

“He fascinates me because of his story, which could be read a bit like a mantra I guess. If you fly too close to the sun, you’re going to get burned. If you fly too low, you’re going to drown in the sea. It feels quite bluntly obvious, but I find it quite timeless, and reassuring. You have to find the middle point to land on the other side. It’s not a cosmic science, just a tricky human condition. The Icarus himself is a very romantic character and of course symbolic of everything young and pretty” says the artist of his cover star named Icarus who “approaches the sun, falls down and lands in the Gucci fashion heaven.”

Enter Gucci’s mythical art collaboration here

Photo via www.gucci.com