Etro’s fluid summer blues 

Etro is a family affair. This season the Italian house introduced the Spring Summer 2018 menswear collection alongside the womenswear collection with Kean and Veronica Etro, brother and sister of the fashion dynasty, paying a tribute to 50th anniversary of the house.

“The collection was quite fluid in a sense of brother and sister borrowing from one another” notes Olivia Palermo.

“T-shirts and scarves on those shelves mixed oversize paisley teardrops and kashmir motifs with prints from the Kama Sutra’s guide to co-ed yoga, an image of a psychedelic frog wearing a shamanistic headdress, and a Hendrix-inspired image of Etro’s founding father, Gerolamo, with a full head of hair drawn in Wes Wilson–esque swirls” notes Vogue. “Whether it’s yoga, environmentalism, raw food, youth protest, or social benevolence, so many preoccupations that first flourished around the time Gerolamo founded Etro are either ubiquitous or increasingly mainstream today. As Kean said: ‘These patterns have always been there’. Etro’s special bandwidth allows it to weave a wearable membrane that joins all these disparate but eternally enmeshed dots.
The collection, drenched in blue is already our summer 2018 favourite.

– Light blue slim-fit linen linen by Etro, light blue cotton shirt by Etro. – Available at Luisa World Kolonaki.

– Two-button patchwork jacket by Etro, checked shirt by Etro– Available at Luisa World Kolonaki.

– Jersey knitted-effect jacket by Etro, blue cotton printed shirt by Etro– Available at Luisa World Kolonaki.

– Two-button jacket by Etro, soft cotton slim-fit shirt by Etro. – Available at Luisa World Kolonaki.