#EtroRoots: Etro’s enchanting mystical new place

#EtroRoots: Etro's enchanting mystical new place
The story of Etro’s origins and its connection with the city of Milan, where it all began is the theme of the house’s latest campaign for Spring Summer 2018.
Etro, in the year of its 50th anniversary, celebrates Milan, both its places and its people, in a tour de force of the city’s regal attitude.
Encounters between historical figures and the city’s treasured locales of yesterday, today and tomorrow, create a sense of belonging.
Every journey has a starting point, every story a beginning, every tree its seed. Featuring iconic spots of the city (Bar Basso, Vivaio Riva, Barbiere Colla, Tram 1, Ristorante Da Giacomo, Casa d’Aste Il Ponte, Fercioni Tattoo Studio) Paolo Zerbini & Nadia Moro bring an army of models to where it all began.
Giedrė Dukauskaitė, Callum Stoddart, Simon Martyn, Piero Mendez, Peter Finn,
Jing Wen, Sean Lok are some elements of #EtroRoots. Discover the rest on your own.

#EtroRoots: Etro's enchanting mystical new place

#EtroRoots: Etro's enchanting mystical new place

#EtroRoots: Etro's enchanting mystical new place

#EtroRoots: Etro's enchanting mystical new place

#EtroRoots: Etro's enchanting mystical new place

#EtroRoots: Etro's enchanting mystical new place

#EtroRoots: Etro's enchanting mystical new place

Photos via www.models.com