Claws out! Gucci goes wild in Rome

For Gucci’s latest campaign, Alessandro Michele, the man who took creative lead at Gucci in January of 2015, partners with Glen Luchford for the 25-image campaign which brings the animal kingdom to the streets of Rome.

Michele’s all things eccentric vision is filled with lions and tigers and leopards, a tribute to the animal world he adores -after all many of his best-selling designs are adorned with cats, dogs, snakes. 

Claws out! Gucci goes wild in Rome

Gucci’s spring 2017 ad campaign takes a a walk on the wild side with a cast of 12 up-and-coming faces to help bring the Italian label’s intricate collection to life.

Claws out! Gucci goes wild in Rome

Daisy Cvitkovic, Dwight Hoogendijk, Unia Pakhomova, Douglas PayneElibeidy Danis Martinez, Lina Horst, Tessa Bruinsma, Ellen De Weer, Lorens Miklasevics, Olof Källström, Nick Fortna, Nicole Atieno are the new Gucci army in this Romanian jungle.

Claws out! Gucci goes wild in Rome

As wild cats nonchalantly roam the romantic city alongside Gucci’s cast, the vision -which drew inspiration from the intellectuals and artists that also have called Rome home, like Cy Twombly, Mario Schifano, and Laura Betti- comes to life. 

Claws out! Gucci goes wild in Rome

Alessandro Michele, styled the shoot himself. The ads will make their official debut on Jan. 1, 2017.

Claws out! Gucci goes wild in Rome

Claws out! Gucci goes wild in Rome

Claws out! Gucci goes wild in Rome

Claws out! Gucci goes wild in Rome

Claws out! Gucci goes wild in Rome

Claws out! Gucci goes wild in Rome

Claws out! Gucci goes wild in Rome

Claws out! Gucci goes wild in Rome

Claws out! Gucci goes wild in Rome

Claws out! Gucci goes wild in Rome

Photos via Fashion Gone Rogue