Chloé under the sun

“This campaign is very exciting for me because I really wanted to create a new energy for Chloé this season” says Chloé’s creative director Clare Waight Keller on her collaboration with photographer Theo Wenner.

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After several seasons with Inez & Vinoodh as Chloé Chloe’s go-to photographers, Wenner lensed the sun-soaked advertisements for a bright new season.

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Antonina Petkovic, Celine Bouly and Ari Westphal are the new faces to the company’s images of Spring as the bohemian spirit of the company lives on. “

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Theo is a photographer I have worked with several times before and I really appreciate his youthful eye and spontaneity behind the lens.

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I also wanted to bring new faces to Chloé as they represent a more adventurous, free-spirited, impulsive side of the Chloé girl” says Keller of this sun-drenched campaign.

Photos via Fashion gone rogue