Lauren Hutton, age 73, is Bottega Veneta’s graceful muse

Lauren Hutton, age 73, is Bottega Veneta’s graceful muse

She is rightfully regarded as one of the most successful and iconic supermodels of the 1970s. Lauren Hutton, the style icon, star, top model and Vogue favourite before top models ever existed is the new face of Italian fashion house Bottega Veneta in this age-defying campaign.

The Spring/Summer 2017 campaign also celebrates Bottega Veneta’s 50th anniversary. Creative director Tomas Maier told the Telegraph Hutton’s casting was a nod to the “essence” of the brand – an echo of his September 2016 statement.

Hutton, who appeared on the runway alongside 21-year-old Gigi Hadid this past September said Bottega Veneta creates clothing “for women, not 16 year olds.”

“The fashion industry has been responding to the long-standing but increasingly louder criticism of its lack of diversity. A comprehensive analysis of fashion magazine covers in 2016 found that the women featured there represented some movement away from the traditional norm of thin, white, cis-gendered and able-bodied. But progress remains slow; women older than 50 comprised only 5% of covers analyzed, but even that low figure doesn’t really represent the absence of older women from the modeling industry, since the covers included actresses and other celebrities. If there’s a world even less forgiving of women who have the misfortune of no longer being 23 than Hollywood, it’s that of high fashion” reports Telegraph.

Lauren Hutton, age 73, is Bottega Veneta’s graceful muse

Photographed by Todd Hido, Hutton wears a red high-waist leather skirt and fuchsia sweater while holding a leather bag from the collection. Joan Smalls, Vittoria Ceretti, Hannes Gobeyn, and Morten Nielsen also star in the campaign and in a video component shot at the Modulightor Building designed by modernist architect Paul Rudolph in New York City, reflecting creative director Tomas Maier’s love for architecture.

Lauren Hutton, age 73, is Bottega Veneta’s graceful muse

Hutton, best known for starring as the face of Revlon in the ’70s or her iconic role in American Gigolo –in which she carried the same woven red clutch from Bottega Veneta that she carried during the recent runway show.

Previously Céline campaign featured Joan Didion in 2015, while Saint Laurent featured Joni Mitchell in their ads the same year. Last but not least 79-year-old Vanessa Redgrave starred in Gucci’s cruise campaign.

Lauren Hutton, age 73, is Bottega Veneta’s graceful muse

Photos via Models.com