Balmain’s women are marching to the top

Balmain's women are marching to the top

“We capture moments of a mysterious journey of a diverse cast of models, a nomadic Balmain army forcefully moving through an oneiric landscape—an environment which, like the collection itself, has been stripped back to the essential” says Balmain’s creative director Olivier Rousteing about the inspiration behind the spring campaign.

Glamorous and sexy his muses protest for a glam powered world and for the fashion house’s Spring Summer 2017 campaign Isabeli Fontana, Natasha Poly and Doutzen Kroes are marching through a deserted California highway lensed by Steven Klein.
The colourful and fluid shapes stand out as the models walk the desert landscape with speakers in the backdrop as the top models wear sheer tops, loose-fitting trousers and strong shoulders.
 Male models Jon Kortajarena and Gabriel Aubry also join the advertisements but this is woman’s world and they will march their way to the top.

Balmain's women are marching to the top

Balmain's women are marching to the top

Balmain's women are marching to the top

Balmain's women are marching to the top

Photos via Fashion Gone Rogue