Balmain’s New model army

Dressed in strap-heavy PVC and Mondrian-inspired leatherwear, Olivier Rousteing’s legion of beauty is embracing the world of fetishism. Balmain’s new SS15 campaign sees Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana and Crista Cober shot by the legendary Mario Sorrenti following their previous collaboration on the French house AW14 campaign. balmain-spring-2015-campaign-models03

“Balmain is all about diversity,” Rousteing said in a release. “The incredible power that all those strong women bring in front of the camera, put into real life situations, helped me explore and create a new reality that represents the pop aspect of my generation. The Balmain reality, my reality”.


Kendall Jenner did not make the cut but this is war. “This is the new Balmain army and the game is on!” he added. -Available at Luisa World Kolonaki, Luisa World Kifissia.


Photos via Fashion gone rogue