AD enters Sofía Sanchez de Betak’s playful SoHo loft 

“Given the homeowners’ résumés, the eccentric milieu should come as no surprise” notes Architectural Digest on the Manhattan loft of Alexandre de Betak and his wife, Sofía Sanchez de Betak. “Alexandre built his reputation transgressing the boundaries between the worlds of fashion, art, and design. His namesake firm, Bureau Betak, has produced some of the most indelible fashion shows, events, and exhibitions of the past three decades—with the impresario himself taking on the roles of art director and designer. His Argentine-born wife, the former Sofía Sanchez Barrenechea, plotted her own trajectory through the beau monde as a high-profile art director, travel guru, and fashion maven”.

Filled with humour this unconventional Manhattan loft has vintage Japanese toys throughout the home. “I have a big family of robots. They’re my little friends, my little monsters” Alexandre says of his long-time collecting obsession.
“It’s very important to have a swing nearby when you feel like swinging” notes Sofía of the swing dangling from the ceiling between the living and kitchen areas. Enter their playful universe here.

Cover photo via Instagram / @archdigest